Acknowledge international search engines
January 10th, 2012 by admin
When staging and conducting a new marketing campaign, it pays to acknowledge the benefits of local versions of international services. One good example of this is the more local versions of the major search engines. As internet users a lot of people around the world use and acknowledge the benefits of the major, global search engines such as Google and Yahoo! However good International SEO practice suggests that in order to make your campaign and site as visible as possible it is crucial to consider what other possible search engines different users and countries use. The popularity and relevance of the major search engines varies from country to country, hence the use of more local services. For instance: Chinese Baidu, Russian Begun and Yandex, Polish Netsprint and South Korean Naver.
Naver is by most standards a very website piece of software when you consider the size of its appeal base. However, it has proven to be an incredibly intelligent and popular search engine (Google has a market share of nearly 0% in South Korea). Conducting a search on Naver brings up a detailed and informative SERP pages. Naver bases its organic results upon three categories: database search, web search and a question & answer knowledge search. With a population of roughly 50 million, Naver states that because of the lack of South Korean web content (in comparison to say English or Spanish content) they have a high demand placed upon them to supply quality results and content. A typical search on Naver can bring up to 16 different categories such as; News, Naver encyclopaedia, knowledge Q&A and PPC top 10 keywords. This attention to detail provides users with a different sort of search experience than other search engines offer. Naver argues that users are not perfectly satisfied with their search intention when using other engines, hence the detailed results page given to users by Naver.
As aforementioned, Naver is just one of the many search engines used. Nevertheless, it goes to show that not everyone is a fan, or user, of the most popular search engines. Taking some time out to research different search engines and search practices is a key step in any foreign online marketing campaign.
