Case Study Laptop Power
Expectations
Laptop Power UK Ltd. is a successful company based in Liverpool that came to TEMA looking to breach into the German market as well as into the French, Spanish and Italian market further down the line. In order to start a promising business expansion, they enquired information about the procedures and requirement for each country. In a meeting, TEMA informed Laptop Power on several topics regarding local preferences and regulations, for example on German laws in regard to top level domain (TLD) registration and phone number acquisition. Furthermore, Laptop Power showed great interest in TEMA Telemarketing to handle inbound calls dealing with customer enquiries and support. In addition to that, Laptop Power required TEMA Web & SEO alongside with TEMA Translation to localise web content and improve website rankings on Google and other search engines using blog articles in foreign languages and key word research.
Process
In order to effectively aid Laptop Power with their expansion plans, TEMA appointed a project manager to ensure smooth and straight forward communication and to ensure that the approach was tailored to the requirements of Laptop Power. To date, TEMA concentrated on the primary target market: Germany. French and Spanish expansions are however already in progress. Specific tasks included:
- A German local phone number
- A German mail box
- Translation of web content (forms, buttons, banners, etc.)
- Help in acquiring a German business bank account to facilitate payment
- Help in getting a suited German payment gateway for online payments
- A high quantity of German blog articles in bulk for Laptop Power to be able to keep adding content and keep the website dynamic
- Keyword mapping done for Germany, France, Spain, Italy, Danish and Swedish
- Keywords are to be used in Pay Per Click campaigns and on the website
- Ad-hoc tasks such as translations for other purposes
In The Client’s Words
TEMA provided Laptop Power UK with outstanding service and support. Given our initial fears of operating in foreign markets, TEMA quickly and efficiently provided a multi-faceted and complete localisation solution for several foreign markets. Areas of assistance included: -SEO and website design consultation -Legal Compliance Assistance and advice in Foreign Markets -Blog writing and detailed website localisation services -Telesales support in foreign markets An ideal partner for a young and energetic company looking for assistance when moving into foreign markets via a E-commerce platform. Andrew Roughley, CEO, Laptop Power
