My client is a rapidly expanding IT company with offices world wide.

We are currently assisting them in their search for 3 Vertical Marketing Managers to be based in London, Manchester or Sheffield.

This role will involve deploying a host of marketing and promotional activities within specific business segments within the UK B2B IT marketplace. Using different parts of the marketing mix to ensure an effective lead generation program is in place, supporting both the direct and indirect business and working closely with the appropriately vertically aligned sales teams and product managers.

Duties & Responsibilities:

• Develop and implement effective integrated marketing campaigns in line with company and vertical market objectives.
• Continuously analyse campaign results and drive testing initiatives and decisions based on data.
• Research and recommend the most appropriate vertical marketing mix for marketing activities required to deliver a return on investment and generation of leads.
• Constantly drive proactive vertical market PR campaigns in association with colleagues and the company’s PR Agency
• Implementing activities (including events) on time and within budget against objectives.
• Ensuring the follow up process for marketing leads is implemented and communicated to sales.
• Working closely with key stakeholders including Sales, Corporate Communications and Product Marketing
• Co-ordinating external suppliers involved in marketing implementation and delivery to ensure objectives are met.
• Utilise  internal and  external resources  to manage spend and campaigns
• Ensure data and reporting requirements are successfully completed for each activity.
• Ensuring the Insight brand is positioned correctly and guidelines are adhered to across all activities
• Assisting manager to measure web statistics, PPC activity and reporting on a monthly basis, using results to refine and drive subsequent activity.
• Manage relationship with external search partners and internal Insight team-members to ensure that vertical market search channels performance is optimized

YOU:

• Bachelor’s degree (or local equivalent) in business or marketing required
• Ideally 3 years or more of experience working in a B2B IT marketing environment
• A team player with good relationship building skills
• Solid understanding of marketing principles
• Hold a recognised professional marketing certification or working towards this.
• Good depth of understanding of the IT marketplace.
• Good standard of written and verbal communication and presentation skills
• Proficient in the use of MS-Office, including Excel, Word, and PowerPoint
• Organised with good time-management skills and the ability to work to tight deadlines
• Proactive and with a positive “can do” attitude
• Good presentation and report writing skills, with excellent use of PowerPoint
• Excellent negotiation and communication skills
• Ability to lead regular briefings into sales teams on new campaigns and sales initiatives.
• Self-motivated and able to work both independently and in a team.

If interested, please apply now by sending your CV to [email protected]

We look forward to hearing from you!