Analysis

We analyse your website to evaluate what is required for a successful result. In addition, we perform keyword research in order to determine the most appropriate keywords for your website followed by in depth competitor analysis. Our multilingual team will find you the best fitted keywords in any language.

Initial Analysis

In our initial stage we evaluate each client’s website to get an overview of every aspect to evaluate which parts needing improvement and optimisation. This includes anything from identifying a website’s performance by looking at speed and the number of http requests, to analysing the current backlinks.

Multilingual Keyword Research

We will perform extensive keyword research that will provide a focus for the content of the website in order to determine the most appropriate keywords based on traffic and competition. In addition, we will undertake full keyword mapping to ensure the best keywords are used for the correct pages. This is especially the case for the local based pages.

We team will work with in-house native language speakers to find the most appropriate keywords based on the most fruitful target language equivalent in terms of traffic and competition.

Competitor Analysis

We carry out competitor analysis for all of our clients in order to compare the competition between your and your competitors’ websites. It is crucial to understand your competitors’ strategies and tactics in order to succeed with your own strategy.

Technical Analysis

As part of the technical analysis we determine if any server side performance enhancements are required; such as caching or compression of web pages. We will check No broken links – make sure all links go to existing pages in order to prevent penalisation by search engines and also loss of traffic from those links.